February 8, 2010, Miami, FL –– Camacho Cigars (www.camachocigars.com) proudly announces its new partnership with Cuba’s oldest rum brand, Matusalem Rum (www.proximospirits.com). Together they will be joining forces for more than 360 nationwide events, which will showcase an array of Camacho cigar brands and Proximo’s, Matusalem Rum.

The partnership will introduce Matusalem Rum, as the official rum of Camacho Cigars. At select events, attendees will be given the opportunity to taste Matusalem Gran Reserva & Matusalem Ron Clasico. Event participants will also receive a Matusalem tasting guide detailing hand-selected Matusalem Rum recipes. “We are very excited to work with Proximo Spirits and Matusalem Rum”, said Dylan Austin, Marketing Director for Camacho Cigars. “Rum has always been synonymous with cigars and I feel that this partnership is a perfect alignment for our two brands.”

“I am very pleased about the partnership between Ron Matusalem and Camacho Cigars,” said Scott Schiller, Marketing Manager for Matusalem Rum. “Our brands share the common legacy of being original Cuban brands of superior quality. I look forward to furthering our brand recognition by being aligned with a respected brand like Camacho Cigars.”

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About Camacho Cigars:

Founded in 1961 by Simon Camacho, Camacho Cigars® was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars® is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 11 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro™, Select)(Premium: Corojo, Connecticut, Coyolar, Havana, SLR and Room101). Camacho Cigars also has 7 core brands, including Baccarat The Game, America’s #1 selling premium cigar. www.camachocigars.com

About Proximo Spirits:

Proximo Spirits, Inc. is a family-owned company based in Manhasset, NY and is a leading producer, importer and marketer of prized spirits in the United States. As one of the fastest growing spirits distributors in the US, Proximo was formed in 2007 and offers six key brands, including Three Olives Vodka, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, The Kraken Black Spiced Rum, and the exquisite Ron Matusalem® Rum. www.proximospirits.com

Media Contacts:
Dylan Austin
Camacho Cigars
305-592-0722
dylan.austin@camachocigars.com

Marissa Hayes
Proximo Spirits
201-204-1720
mhayes@proximospirits.com

I asked the Camacho rep about this tonight. I was hoping he would have brought some to share.
Have any of you tried this, and/or seen it around Nashville?

Great info Dutch! Have not seen or tried the rum but (wait for it) willing to give it a shot! OK, to punny. Sorry

I have tried many (and I mean many) but I have not tried the Matusalem Rum. Will have to look for it and try some. If anyone has please share your thoughts.